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    His solid cube did things that the world hadn't seen before. It twisted and turned yet it didn’t break. Adding 54 colourful stickers to the six sides gave this amazing puzzle its iconic look. When Ernõ Rubik built his first Cube, it took him over a month to solve it.At that time, he didn’t know that his “Magic Cube” – “Buvos Kocka” in Hungarian - would take the world by storm.

    The “Magic Cube” became more and more popular in Hungary during the late 1970s. Ernõ Rubik realised the potential of his invention. But – in communist Hungary in the 1970s, imports and exports were tightly controlled. The answer? Toy fairs!Its global impact began in 1980 at toy fairs and conferences in London, New York, Paris and Nuremberg. Enthusiastic mathematicians gave the “Magic Cube” its first global stage. Toy specialist Tom Kremer was at the Nuremberg Toy Fair in 1979. He saw the power and potential of the Cube and wanted to sell it to the rest of the world.

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